While watching television a few days ago, I saw the new Nescafe commercial, the new one with Chris Eubank as the lorry driver, picking up the hitch-hiker.
As soon as I saw him on the screen, I thought "Oh no! It's that arrogant ponce again!" However, my opinion of this soon changed.
Eubank really played up to the perceived character that he had made for himself during his boxing career. it showed to me that he had a real sense of humour, and was not afraid to parody himself.
A great commercial - proving that humour sells.